article thumbnail

9 Essential Social Media Metrics to track [+ 5 Best Tools to Monitor Them!]

Keyhole.co

Volume and Sentiment 5. Volume and Sentiment. Sentiment shows you how people feel about your brand. To measure sentiment, monitor messages and relevant keywords online. Don’t forget to monitor trends associated with volume and sentiment to see what’s most often associated with your brand. Engagement 4.

Metrics 98
article thumbnail

9 Essential Social Media Metrics To Track In 2023 [+ 6 Best Tools]

Keyhole.co

Volume and Sentiment The volume metric indicates how much people are talking about your business or brand online. Sentiment shows you how people feel about your brand. To measure sentiment, monitor messages and relevant keywords online. Sentiments around your brand. Volume and sentiment 5. It counts mentions.

Metrics 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

19 Social Media KPIs You Should Be Tracking

Hootsuite

Remember: comments can have a positive or negative sentiment, so a high number of comments isn’t always a good thing! Conversion KPIs measure how many social interactions turn into website visits, newsletter sign-ups, purchases or other desired actions. Cost per click (CPC). Applause rate. Conversion rate. Customer testimonials.

article thumbnail

19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

subscribe to your newsletter, download a gated content asset, register for a webinar) against that page’s total visitors. Cost-Per-Click (CPC). Cost-Per-Click , or CPC, is the amount you pay per individual click on your sponsored social media post. Instead, look to your CPC. one to 10) or sentimentally (e.g.,

Metrics 112
article thumbnail

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Other conversion examples include lead-generation actions like opting into a newsletter, registering for a webinar, or downloading a whitepaper. Cost per click (CPC). Cost per click (CPC) is a metric for how much each click costs in a pay-per-click advertising campaign. Sentiment analysis. Sentiment analysis.

List 145
article thumbnail

Your Social Media Guide to the Holiday Season: How to Prepare for It (and What to Avoid)

agora pulse

CPC costs will go up. These messages can be humorous, sweet or sentimental. Subscribe to the Agorapulse newsletter , and get the most recent blog posts and news about the social media channels you use most. PPC costs typically go up this time of year because there is more competition. Pin This Post.

article thumbnail

Your Social Media Guide to the Holiday Season: How to Prepare for It (and What to Avoid)

agora pulse

CPC costs will go up. These messages can be humorous, sweet or sentimental. Subscribe to the Agorapulse newsletter , and get the most recent blog posts and news about the social media channels you use most. PPC costs typically go up this time of year because there is more competition. Pin This Post.