Hootsuite

AUGUST 17, 2020

The major social networks are reporting some ups and downs in their revenues as many brands pause their advertising, either to save money during an economic downturn, or to take a moral stance against hate speech. For instance, Facebook’s CPC went down from 11 cents to 9 between January and March alone. Read on to learn more.

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Webbiquity SMM

DECEMBER 1, 2015

Eights years after social media marketing became a trending topic , marketers still struggle with tactics and metrics. As consumer and business buyer use of social media has matured and become more sophisticated, their expectations of brands in social media have evolved as well. Social is for customer service.

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Hootsuite

SEPTEMBER 9, 2020

Advertising on social is a hyper-direct way to reach the audience you want. All the major social networks offer advertising options. When choosing where to place your ads, it’s also helpful to know which networks are most popular with your target audience. This is an obvious choice for your first social ad campaigns.

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Advertising Social Media HootSuite How To 145