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A Beginner’s Guide to Microsoft (Bing) Ads in 2023

Hootsuite

While Google remains king of search with the vast majority of the market share (it’s become a verb, after all), Microsoft Ads are in second place. Savvy digital marketers can (and should) learn how to leverage the power of Microsoft Ads and understand exactly how to advertise on Bing. Why use Microsoft Advertising (formerly Bing Ads)?

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5 Key Elements of the Perfect Facebook Ad – Molly Pittman [SSM042]

Buffer Social

That’s where VP of Marketing at DigitalMarketer , Molly Pittman , comes in clutch. A huge thank you to Molly for packing this episode full of inspiration and actionable takeaways for social media managers and marketers looking to create the perfect Facebook ad. We’d like to think so! One that really knows their stuff.

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A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

Hootsuite

After all, you’ll likely have a lot of other marketers competing for the same keyword through Google Ads. That means marketers target a specific keyword on Google and make bids on the keyword — competing with others also targeting the keyword. Marketers have three options for their bids: Cost-per-click (CPC).

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36 Sensational Social Media Stats and Facts

Webbiquity SMM

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Influencer marketing? Or to accurately measure their results.

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The ultimate guide to Twitter for business

Sprout Social

With 238 million monetizable users logging into the app daily, Twitter marketing helps brands connect with potential customers, influence purchase decisions and stay ahead of industry trends. And that’s only a few reasons why Twitter is a power marketing channel. The platform boasts over 556 monthly active users.

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