How Ahrefs and Buffer Drive 1 Million+ Sessions Per Month with Evergreen Content and Social Media
Buffer Social
OCTOBER 3, 2018
See how we generated more than 30,000 clicks to to our content using paid acquisition channels, and how we optimize ads to lower CPC while simultaneously increasing CTR. The blog post gets a nice spike of traffic from social media and email on the day of publishing. We keep a close eye on CPC and whenever it creeps above $0.25–0.30
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