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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

How else can you properly measure success, especially on a network that’s consistently evolving to accommodate its growing audiences. While the global COVID-19 pandemic may have attributed to the spikes in downloads and usage in 2020, the social network itself has done a good job of keeping users coming back for more.

Analytics 156
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How to Use UTM Parameters to Track Social Media Success

Hootsuite

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. Examples: cpc, organic_social. Use UTM parameters to refine your social media strategy.

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An Update on TikTok’s Self-Serve Ad Platform

Likeable

Whatever the reason, the reps are enthusiastic, knowledgeable, and relatively helpful compared to those at other social networks. But, also, in light of how hot the network is, if you make good creative decisions then you are likely to see worthwhile returns. Metrics like CPM, CPV, and CPC compete reasonably well.

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6 Ways to Make More Out of Your Facebook Ad Campaign

Convince & Convert

Whatever you think about Facebook, there’s one thing that’s hard to dispute: Mark Zuckerberg isn’t afraid to mix things up and try new strategies, and that’s especially true when it comes to advertising. If you don’t follow the social network closely, it’s easy to miss the newest advertising tools and tips.

Campaign 154
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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

How to track it: STEP 1 : Measure every mention your brand receives—direct and indirect—across your social networks. These numbers demonstrate the effectiveness of your social engagement. subscribe to your newsletter, download a gated content asset, register for a webinar) against that page’s total visitors.

Metrics 112
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How to Create a Social Media Strategy in 8 Easy Steps (Free Template)

Hootsuite

A social media strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own. How to create a social media strategy. Do a social media audit.

Template 145
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19 Social Media KPIs You Should Be Tracking

Hootsuite

You’ve been there: your boss asks how the business’s social media strategy is doing and you know a high-level rundown just won’t cut it. When it comes to measuring and proving your brand’s social media success, data speaks volumes — and that’s where social media KPIs come in. Think beyond numbers and data. Name your KPI.