19 Social Media Metrics That Really Matter—And How to Track Them
Hootsuite
OCTOBER 28, 2019
Facebook and Twitter, for example, typically have lower engagement rates (e.g., Use a URL shortener to make it trackable. Cost-Per-Click (CPC). Cost-Per-Click , or CPC, is the amount you pay per individual click on your sponsored social media post. Instead, look to your CPC. Request a Demo. 3% to 6%).
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