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The GAP, ROI, and Awareness

Josh S Peters

Heck, even their campaign URL ( [link] ) just redirects to their FaceBook group. In lead generation campaigns that use paid resources (PPC, Media buys, etc) to get people to sign up for something for free (newsletter, mailer, webinar, etc) you have to know what each lead is worth to you. Remember, just like any metric ROI is a tool.

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Facebook Ads Edits that Trigger the Learning Phase

Jon Loomer

During the learning phase, the delivery system is exploring the best way to deliver your ad set — so performance is less stable and cost-per-action (CPA) is usually worse. I’m running a campaign to promote my upcoming free webinar. I’ll run the webinar every couple of months. URL parameters.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

link] #bgsd #caprsa [link] Linda Radaker, CPA Protecting Yourself From Social Media Lawsuits – [link] dabushaw So, are you violating copyright when, say, posting a link on Facebook… especially one that includes a photo that now displays on your Fan Page?