The GAP, ROI, and Awareness
Josh S Peters
SEPTEMBER 18, 2009
Heck, even their campaign URL ( [link] ) just redirects to their FaceBook group. In lead generation campaigns that use paid resources (PPC, Media buys, etc) to get people to sign up for something for free (newsletter, mailer, webinar, etc) you have to know what each lead is worth to you. Remember, just like any metric ROI is a tool.
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