The 8 Things You Must Do to Improve Your Sponsored Social Ads
Convince & Convert
MARCH 19, 2018
Audience Behaviors allow you to target users with a specific intention, like travel plans, purchasing activity, etc. If it’s conversions you’re after, make sure you’re paying on a CPA basis. Here are just a few ways to do this: Use Interest Targeting to reach users based on brand affinity and the content they share on their timelines.
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