Ignite Social Media

FEBRUARY 11, 2021

Whether your team is presenting your monthly report to you or you’re planning your next big campaign, it’s essential to understand both the meaning of and difference between Key Performance Indicators (commonly referred to as KPIs) and how these metrics align with your overall business objectives. CPL CPA CPC ROAS.

Social Media 171

Social Media CPC CPA Aggregator 171

Ignite Social Media

APRIL 23, 2020

In preparation for this increase, it’s a good idea to determine what you’re comfortable with from a CPM and CPA standpoint. To learn more about Automated Rules, check out the Facebook Ads Reporting Rules article. If it’s important that you don’t exceed these costs, you can use cost cap bidding to control your cost.

Campaign 101

Campaign CPA CPM Cost 101

Jon Loomer

NOVEMBER 6, 2018

I build these out as reports that I pull down via the Customize Columns area and then I save them. I pull out these metrics and save them as a daily report, which I then run for each client. Here are the account optimization questions I ask myself on a DAILY basis: Is my CPA going up/down? Is my CPA going up/down?

Organization 164

Organization CPA Facebook CPM 164

Jon Loomer

MAY 26, 2015

I went back to May of 2014 within my custom ad reports. That impacted how I named these things, and so it also means there is undoubtedly some data missing from my report. CPM, 48,582 Website Clicks, $.35 35 CPA, 12,060 Conversions. CPM, 15,875 Website Clicks, $.52 52 CPA, 1,504 Conversions. Data Set Notes.

CPA 113

CPA CPM Facebook Cost 113

Bill Hartzer

AUGUST 21, 2012

– Update reports and databases. – Complete detailed analysis to provide data-driven insights and weekly reporting of campaign performance via bid management and reporting tools. – Understanding of key industry metrics (CPC, CTR, CPA, CPM, ROI, ROAS, Conversion Rate, etc.) – BS/BA degree.

Engineering 109

Engineering Paid Search CPA CPM 109

Jon Loomer

JULY 2, 2015

Custom Ad Reports Front and Center. In the past, very few advertisers used the custom ad reports. To get the good stuff, you needed to click the “Reports” link on the left. But now, there is no “Reports” link. Because the entire Ads Manager is now the Custom Ad Reports! All Campaigns.

Facebook 114

Facebook CPA CPM Campaign 114

Little Web Giants

NOVEMBER 4, 2014

For more detailed information about Facebook demographics, check out iStrategyLabs’ Facebook Demographics Report. When used in conjunction with optimized CPM (oCPM), they enable marketers to prioritise their marketing goals and measure and track the success of different ads in achieving those goals. 82% in the U.K.

Social Media 47

Social Media Facebook Marketing CPM 47