Jeff Esposito

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What’s your story?

Jeff Esposito

It is probably a phrase that you have heard dozens if not hundreds of times over the course of the past few months. Question is, do you really think about what your story is? Now to the real question: What is YOUR story? What’s your story? Hell you have probably uttered it to people you’ve met as well. Image - prettybooks.

Sports 44
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Why I read 31 books in 2011

Jeff Esposito

Exactly one year ago today, I read Arik Hanson ’s blog post on the 26 books that he planned to read over the course of the year. When the dust and grime from the books settled, wound up reading 31 over the course of the year. It inspired me to give it a whirl and see if I could read that many.

Review 43
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What BP could have done better – a counterpoint

Jeff Esposito

Of course they couldn’t say it that way in the ad because, well, the ad was only 60 seconds among other things. In situations like this one, I always like to ask myself the “What would you do?” BP might tell you they took a lesson from Dominos and tried to make things right and then do an ad campaign around it.