CoTweet Marketing Presentation Webinar 
Convince & Convert
SEPTEMBER 22, 2010
Social media marketing is all about potential audience. The same dynamic is present on Facebook. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Email is all about actual audience. Very, very few.
Convince & Convert
MARCH 3, 2010
Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers.
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Convince & Convert
DECEMBER 8, 2010
Because I do so many presentations and Webinars, I’m constantly grabbing elements of Web pages to send to people, to use in Keynote, etc. Marketing Sideways to Win at Social Media. As always, however, a new batch of raw recruits have shown up to take the place of the fallen in the infantry of social media tools.
Convince & Convert
JULY 8, 2010
philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. Email may not have the hype machine that other channels have these days, but ask any marketer who’s measured by sales—they couldn’t live without it. A driving force behind the company’s SUBSCRIBERS RULE! Email Won’t Die.
Convince & Convert
SEPTEMBER 21, 2010
Social Integration Maybe I just heard what I wanted to hear/preach, but there seemed to be a lot of chatter among returning attendees and experienced social media types about integrating social media with other marketing and/or customer service elements. It's all in the marketing and some folks just don't want to do that.
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