Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Email is all about actual audience. Approximately 25% of the time (on average) they will.

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Social Media Strategy Social CRM Consultant 137

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.

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Social Media Strategy CoTweet CoTweet 122

Convince & Convert

JULY 15, 2010

If you have a Twitter account, set up a CoTweet account to help manage interactions, and define who is responsible for interaction. Take a look at the Social Media Responsibilities Worksheet we use at the Flint Group. There are tons of free and paid tools out there that help you to monitor the conversations taking place.

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Social Media Consultant Strategy Organization 141

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Customer service?

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Social CRM Influencer Klout Social Media 134

Convince & Convert

DECEMBER 8, 2010

Because I do so many presentations and Webinars, I’m constantly grabbing elements of Web pages to send to people, to use in Keynote, etc. Marketing Sideways to Win at Social Media. As always, however, a new batch of raw recruits have shown up to take the place of the fallen in the infantry of social media tools.

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Social Media Tools CoTweet CoTweet 166

Convince & Convert

MARCH 18, 2010

Reading them through, I really wish we could have done a series of Webinars, because the content is simply outstanding. In reality though, there’s exactly two paragraphs about ExactTarget (and CoTweet ) in the entire document – which is a very digestible 14 pages – and they won’t bug you after you download it.

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Social Media Strategy Consultant Publishing 119

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. Email may not have the hype machine that other channels have these days, but ask any marketer who’s measured by sales—they couldn’t live without it. A driving force behind the company’s SUBSCRIBERS RULE! Email Won’t Die.

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RSS Research B2B Consultant 129