The Marketing Blog
DECEMBER 24, 2009
While I would highly recommend all the ’5′ posts, here are some interesting pieces that I really like: “If there is no “R”, then the “I” becomes a “C” and that cost is always going to be too high.” I think ROI should always be a consideration but I don’t think it should be the only consideration. [In
The Marketing Blog
AUGUST 3, 2010
A 10-second TV commercial for your moisturiser shampoo brand costs a tonne of rupees and that isn’t even targeted since your product is meant only for girls in the age bracket of 18-24. It is absolutely vital, as these metrics will help in ROI calculation and deciding a future course of action. What is your Facebook plan?
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