Josh S Peters
JANUARY 13, 2010
Increase conversion rate and lower bid cost This is one of the most common goals that PPC strategy can stem from. Converstion rate and bid cost are symptoms of the landing page, ad wording, and target keywords. Structure and wording is everything Example: “Warning! However it could be even better by changing the verbiage.
Josh S Peters
OCTOBER 4, 2011
It’s still used as an example of gold star customer dis-service and was something that easily could have been avoided. In total it cost me $600 more than my co-workers and several hours of my time to get to Cleveland. There is no one at the other end of that phone. We all remember the United Breaks Guitars fiasco right?
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Josh S Peters
NOVEMBER 3, 2009
You should also know which keywords have the best conversion and which ones are costing you the most per click. Is there an example, a case study? If you or your company is running a PPC campaign then you should have a list of keywords you’re bidding on and have a core set that are the most valuable to you. How effective is that?
Josh S Peters
NOVEMBER 5, 2009
What matter is they didn’t communicate and it’s costing them. Until people realize that this isn’t the old west and playing fast and loose doesn’t cut it anymore we’re going to see more and more examples like this popping up. Bottom line there is no excuse for what happened.
Josh S Peters
SEPTEMBER 18, 2009
For example, the ads on Glam.com say “Born to Set Trends,&# and the ads on PopSugar say “Born to Strategize.&# So as long as you keep your CPA (Cost Per Acquisition) below $4 you’re making money and have a positive ROI. The Gap experience, as mentioned above is a good example.
Josh S Peters
JUNE 21, 2010
Here’s a quick look at an example of each, in Salt Lake, from one girl’s point of view. It’s an extreme illustration of a sketchy practice to be avoided at all costs. From Facebook to Twitter, businesses are listening to their customers and joining the conversation. So who’s doing it well? Who’s doing it not so well? And does it work?
Josh S Peters
JUNE 15, 2011
With his book, Social Media ROI (aff), Olivier Blanchard makes the case for social media a sa company wide initiative and then follows up that case with examples, case studies, frameworks, and measurement tips. Once you have that then it’s time to quantify the data and tie to revenue or cost saving measures where appropriate.
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