Hootsuite

NOVEMBER 8, 2021

See, there’s no one metric that determines your success on social. Instead, it’s a collection of metrics and KPIs (key performance indicators) that are shaped by your organization’s purpose, structure, and business goals. These are also your social media metrics. They can be granular and may even be mistaken as “vanity metrics.”

ROI 137

ROI Metrics HootSuite CPM 137

Hootsuite

OCTOBER 28, 2019

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112

Metrics Social Media CPM CPC 112

Convince & Convert

MARCH 19, 2018

By paying per impression, you can optimize your CPM to just $0.02 But to achieve this low cost, your video must abide by a few principles. A great quality score leads to more impressions at a lower cost-per-engagement, while a low quality score will lead to less impressions for a higher cost. Click To Tweet.

CPM 151

CPM CPA ROI Campaign 151

Keyhole.co

MAY 25, 2022

Social media analytics goes beyond broader metrics such as likes, follows, clicks, retweets, previews, and impressions gathered from social networks. However, you need to use social media analytics tools to get the essential metrics. Let’s see the metrics you need to research your social media audience.

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

FEBRUARY 22, 2024

Consolidating audience demographics, content performance metrics and profile stats for each influencer helps marketers measure and optimize their influencer partnerships according to overall business objectives. You also learn what to avoid at all costs. Another essential: enhanced link tracking.

ROI 101

ROI Analytics Influencer Campaign 101

Hootsuite

SEPTEMBER 9, 2020

From here, users can click and instantly test-drive a full-screen demo version, without having to install anything. Dunkin’ found in an A/B test that a Story ad with a poll sticker had a 20% lower cost per video view. Pro tip: Twitter Promote mode costs $99 USD per month. Social media advertising cost. Source: Instagram.

Advertising 145

Advertising Social Media HootSuite How To 145