agora pulse

OCTOBER 19, 2017

Most marketers know what KPIs are. The second, and more probable, is that social media now costs more money than it used to and businesses want to know where that money is being spent. If brand awareness is top of your marketing department’s priority list, then Reach needs to be one of your social media KPIs. Engagement.

Social Media 133

Social Media CPI URL Social Media Management 133

Laurel Papworth

JULY 11, 2012

If your CEO hasn’t figured out the ROI of social media then think about the COI, the cost of inaction. Uhoh Deane Priest told 300 franchisees to “blame the carbon tax” while hiking bread prices. They are now facing up to a $1 million dollar fine. (

Social Media 94

Social Media CPI Price Retail 94

Convince & Convert

OCTOBER 21, 2015

However, when it comes to app store optimization (ASO) practices and the life we give our apps, it is a phrase that should be taken seriously by app developers and marketers alike. It is an ongoing effort that produces better ROI than any other app marketing effort. No hacks needed. Keyword Stuffing the App Title.

CPI 60

CPI Apple Mobile Conversation 60