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Should My Business Bother To Have Social Media KPIs?

agora pulse

The second, and more probable, is that social media now costs more money than it used to and businesses want to know where that money is being spent. The cost of a social media team, advertising spend, artwork, video and promotions can easily exceed $10,000 per month and that cost needs to be accounted for. Engagement.

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Brumby’s Bakeries and Negative Criticism in Social Media COI

Laurel Papworth

If your CEO hasn’t figured out the ROI of social media then think about the COI, the cost of inaction. Uhoh Deane Priest told 300 franchisees to “blame the carbon tax” while hiking bread prices. They are now facing up to a $1 million dollar fine. (

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What You’re Still Getting Wrong About App Store Optimization

Convince & Convert

It is an ongoing effort that produces better ROI than any other app marketing effort. Finally, remember that the proven methods for how to promote your app have evolved past simply running cost per install (CPI) campaigns. Now for the positive: The solution you’re being offered has and will continue to get the job done.

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