Can We Talk? Why Your Company’s Social Media Needs to Sound Human
Navolutions
JANUARY 21, 2014
Here’s a snippet of The Cluetrain Manifesto that was dead-on about the fundamentals: “…Markets are conversations. It won’t turn out so well if their conversational skills are being stifled by super-strict guidelines and intrusive micromanagement. How Does Twitter Help My ROI? Who has time to micromanage anyway?
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