Dave Fleet

NOVEMBER 9, 2016

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Corporate Social Media ≠ Personal Social Media. Sentiment and conversation trends matter.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Dave Fleet

MARCH 30, 2012

“The conversation” and “engagement” are just means to that end.” “The conversation” and “engagement” are just means to that end.” The conversation could go something like this: A: We need to be in social media. B: Ok, why do you want to be in social media?

Social Media 353

Social Media Loyalty Conversation Buy 353

Dave Fleet

MARCH 1, 2014

Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. I first got into “social media” somewhere around eight years ago – first for my own interest and then – soon after – as part of my job.

Communities 410

Communities Marketing Loyalty Social Media 410

Dave Fleet

NOVEMBER 9, 2016

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Corporate Social Media ? Personal Social Media. Sentiment and conversation trends matter.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

MARCH 1, 2014

Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. I first got into “social media” somewhere around eight years ago – first for my own interest and then – soon after – as part of my job.

Communities 199

Communities Marketing Loyalty Social Media 199

Dave Fleet

FEBRUARY 16, 2016

As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks. Less “social”, more “media”. Newly (re-)accelerated change in social networks. Decline of community management (in some areas).

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

JUNE 15, 2010

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. It does so by examining peoples’ previous web activity, including competitors’ websites, blogs, social networks and so on. In doing so, it determines whether your visitors are qualified leads or just browsing.

Sysomos 273

Sysomos ROI Social Media Privacy 273