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SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

If you recall, Salesforce purchased Radian6 a while back and recently announced that they purchased Buddy Media. SF has long been known as THE leader in Customer Relationship Management (CRM) software, offering businesses the ability to track their clients and prospective clients in a cloud-based software environment.

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What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

Every few seconds this morning, TweetDeck brings another comment on today's announcement that Salesforce.com is buying Radian6. The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009.

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The Art And Innovation Of Listening

Twist Image

The ability to track every tweet, blog post and customer review has not only become easier, but an entire industry of software-based services has emerged to help brands better understand the conversations that are taking place - and what they should be doing about it. Innovation through data and conversation. Social 2011.

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All Acquisitions, All the Time

Net-Savvy Executive

Before the discussion about the Radian6 acquisition had time to settle down, there's another acquisition. This time, it's KANA Software and Overtone , in a combination that's all about integrating customer service and analytics. It's certainly spiced up my recent conversations with people in the industry. Here we go again.

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Using Social Media in an Awareness Campaign | Shuaism

Josh S Peters

Increase conversations about your brand, change the current online sentiment of your brand? Setting up your listening posts and building a solid foundation can be done for free to cheap (on the software side) using tools like Google Reader, Google Alerts, Yahoo Pipes, etc. Want people to talk about your brand at all?

Campaign 105
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Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

Share non-financial impact items like an increase in website traffic, improved sentiment about the brand, and relevant fan / follower numbers. and jumped into their conversation near the end. Radian6Radian6 gives you a complete platform to listen, measure and engage with your customers across the entire social web.

ROI 114
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Sentiment: How much are you willing to automate verse check by hand? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). And of course thanks for including Radian6. And of course thanks for including Radian6. And of course thanks for including Radian6.