Dave Fleet

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Marketing, community, support or all of the above?

Dave Fleet

Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. Over the last few years, social media has evolved away from this – away from personal interaction, and towards what is increasingly push marketing.

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Marketing, community, support or all of the above?

Dave Fleet

Something has been gnawing at me for a while, and after a great conversation over brunch with Ferg Devins today I’m feeling inspired to throw this out there. Over the last few years, social media has evolved away from this – away from personal interaction, and towards what is increasingly push marketing.

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Reflections on the changing digital agency environment

Dave Fleet

While the changes have in many ways benefited users – who are gaining increasingly personalized experiences – they are challenging for companies that want to connect with fans from a loyalty and retention standpoint. Low-cost content production is gaining traction.

Mobile 105
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Four Reasons Your Social Media Marketing Campaign Sucks

Dave Fleet

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. However, we’re still seeing social media marketing campaigns built with this implicit process. Tags: marketing social media strategy. Listen; engage; develop. What do you think?

Campaign 417
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Forrester: Email and search drive online sales, not social

Dave Fleet

As reported by Marketing Pilgrim : Paid search matters most for new customers. Nearly three years ago, I obsessed over another Forrester report on the social media marketing ecosystem , which the pros and cons of paid, owned and earned media. What about customer retention, loyalty and advocacy? Here’s my take: 1.