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What every consultant should know about social media analytics

Sherrilynne Starkie

And of course, software skills are paramount. Social listening tools such as Cision, Sysomos, Reddit Keyword Monitor Pro, Streamview for Instagram, Keyhole and Snapalitics, among others. Storytelling is important when it comes to creating reports that paint a picture of the story being told in the numbers.

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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. The 5 Categories of Social Media Software.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

You can also use platforms (free and paid) like SproutSocial , HootSuite , Sysomos and InsideSocial for more detailed analytics. Tracking the number of website traffic and conversions that come from your social media channels using G oogle analytics is a very efficient way to measure your social-media marketing ROI.