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Case Study and Lessons Learned: App Product Launch and Awareness

Akamai Marketing

Listen: The City of Honolulu wanted to encourage adoption of the app and at the same time increase citizen engagement and conversation. For tracking and ease, the event and its communication was primarily executed through Twitter using hashtag #DaBusHNL. Storify Review: . Some social media influencers were first-time bus rides.

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Last Call: Social PR Virtuoso Registration Closes 11/30 11:59 pm ET

Waxing UnLyrical

That’s the hashtag commonly-used by PRSSA (the Public Relations Student Society of America). To network, to learn, but more than anything, for the sheer joy of participating in conversation with their student and industry peers. Conversation that might literally open up new doors in seconds.

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How To Use Agorapulse To Promote Your Next Event

agora pulse

You are responsible for building awareness, selling tickets, managing attendee queries, keeping the momentum going during the event, ensuring that people are using the right hashtag and dealing with issues that arise. In the before phase of your event marketing focus on location or hashtags popular with your target market. Scheduling.

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What Twitter’s Rate Limit Changes Mean to You

Janet Fouts

Unfortunately for me, they specifically called out some of my favorite apps like Tweetbot, Storify and Echofon as examples by name. ) :/. the last tweet chat I was in I posted 435 times in an hour and the conversation was flying so quickly there were over 1,000 tweets with the chat hashtag in that one hour alone.).

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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

Former reporter, now PR guy Tom Spalding is chronicling the blow-by-blow with regular Storify collections from the Social 46 trenches. The media day ticket saved me $25 out of pocket, and who can turn down the joys of a special hashtag? And conversely, that those not selected are not “worthy” of being representatives.

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Tool Tuesday: Twitter curation tools

Akamai Marketing

Its a great way to support other Social Media Club professionals and its been a fantastic conversation starter. Y0u can also add keywords from Facebook or specific hashtags to your Paper.li. Storify is another Twitter curation tool and a story-teller’s dream. You can add Storify to your website, which I appreciate.

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Content Marketing That Wins: Making Brands, Readers AND Google Happy

Social Media Strategery

If you missed it, we’ve created a Storify for the event hashtag and embedded the livestream and presentation below. We have the data and the tools to scale actual conversations and relationships. But how much of this activity actually serves a brand’s business goals? Or truly engages consumers?

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