Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. You can search for related groups and Fan Pages through Facebook, start accounts on social bookmarking sites such as Digg or StumbleUpon, and check on who is linking to your site to find out who’s interested. What motivates them?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Anyone can visit online meeting places like Digg and Reddit and promote the voices and opinions of others, and anyone can mobilize a group of people around a common cause on Facebook or elsewhere. The time has come for companies to be part of the conversation. Not one of them has a blog (solicitors, accountants, insurance brokers etc).

Social Media 105

Social Media Marketing Digg MySpace 105

Techipedia: Tamar Weinberg

MAY 5, 2010

Don’t use a Facebook Group. This method is smart because it helps build interest on another platform and drives conversions directly on their home base. Of over 1500 friends that I have, I’m constantly being pitched to join groups I have no interest in. Simply stated, for a business, you should create a Fan Page.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JULY 8, 2008

The scope of marketing needs to be broadened in view of the new dynamics that have employees, customers and prospects engaged in conversations – horizontally, peer to peer, in some cases even in co-opetition situations. Some communities are very open to marketers being there and contributing to the conversation.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JULY 21, 2008

The final, successful inquiry started with Kristin at online conversation site Threewayaction.com, then moved to Becky-Says’ blog. The main one: give to reputable non-profit groups and *steer* individuals towards these groups when in need. There is a fine line in all of this.

Social Media 104

Social Media StumbleUpon Communities MySpace 104

Webbiquity SMM

SEPTEMBER 8, 2010

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. Second, social media and search are rated more influential by younger buyers and high-income consumers than by other groups.

Research 192

Research Social Media B2B Statistics 192

Techipedia: Tamar Weinberg

APRIL 28, 2010

I was a Facebook purist in its former form and I liked having access to select group of exclusive folks knowing that these were trusted people and that only certain groups of individuals were allowed to have access. It’s a bit like group therapy. Yup, it’s true. It felt good to be exclusive.

Facebook 277

Facebook Issues MySpace Privacy 277