Twist Image

MAY 3, 2012

The best business to business sales are done through relationships, testimonials, white papers and general content marketing (unless you're in a highly structured, regulated and procurement driven process, but there is still an opportunity to leverage social media). Social media makes your business more findable and more shareable.

Findability 106

Findability Social Media Case Study ROI 106

Webbiquity SMM

OCTOBER 29, 2012

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. How many conversions? Measurement: What was the result—how much online visibility was achieved with a particular piece of content?

Findability 197

Findability Directory Social Bookmarking B2B 197

Convince & Convert

MAY 19, 2010

It was much easier when the company steered the conversation. This means the best kinds of marketing content need to be findable by Google (and the others), properly tagged, and optimized for search engines. It gives us the ability to steer the conversation — and we like that.

Social Media 137

Social Media Strategy Consultant Social CRM 137