Small Business Mavericks

article thumbnail

Should You Design Your Website Using WordPress?

Small Business Mavericks

More and more, I’m seeing small business websites using WordPress as a CMS. Even churches and community service organizations are using WordPress as a CMS and designing their websites using this free open source software. In a word, there is nothing wrong with using WordPress as a CMS. Is that a good idea?

WordPress 161
article thumbnail

Content Marketing Caution

Small Business Mavericks

His advice on the Marketo Blog – Dot Your I’s and Cross Your T’s: Don’t Let Copyright Law Be Used Against Your Content Marketing – is good advice for anyone creating content for internet use. The service will then take down the offending content. ” Who Does DMCA Protect? What Can Marketers Learn From This?

Content 70
article thumbnail

The Importance Of A Content Calendar

Small Business Mavericks

Content calendars are important organizational tools for bloggers, content marketers, and online businesses. No matter what type of blog or business you are running, an editorial calendar – or content calendar – can help keep you on track and manage your content better from day to day and week to week.

Content 101
article thumbnail

Publishing Content Beyond Your Blog

Small Business Mavericks

Most online businesses publish content in two places – their website and their blog – it’s a standard online marketing strategy. You will often see references to publishing content in article directories, Facebook, HubSpot, Squidoo and perhaps even on other blogs as a guest author. You shouldn’t.

article thumbnail

Embed Facebook Content Into Your Website | Small Business Mavericks

Small Business Mavericks

Widgets and tools that allow for embedded content have been around for years. WordPress has plugins that do the same thing so it’s really nothing new. But I have yet to see a really good tool that allows you to embed Facebook content. Seriously, this isn’t a mind-sweeping technological advancement.

article thumbnail

Don’t Let Google Crawl Your Tags

Small Business Mavericks

Duplicate content has become a bigger problem for many small business owners and webmasters in the last couple of years. The main reason why is because the Google Panda and Penguin updates targeted specific website issues that in effect penalize duplicate content. Don’t do that. Then it starts indexing them.

Google 107
article thumbnail

So You Think You’re Too Busy To Maintain A Blog

Small Business Mavericks

If nothing else, writing regular content your blog will continually remind the search engines you exist, and they are constantly searching for new, up-to-date and relevant content. This is where you should be basing your content if you intend writing yourself. If you have a website, then you need a blog.

WordPress 107