Waxing UnLyrical

DECEMBER 4, 2018

Celebrities, athletes, business leaders and individuals who have an elevated status on social media generally make up macro-influencers. Does the content on their social channels support our brand? Her expertise encompasses public affairs, media relations, community relations, social media and digital communications.

Influencer 193

Influencer Trends Marketing Real Estate 193

Waxing UnLyrical

APRIL 11, 2019

SA and Healthy Birth Day collaborated to create Count the Kicks brochures and posters for medical professionals to share with patients—as well as billboards, social media content and videos to spread the word to expectant women. Healthy Birth Day developed a mobile app to make it easy to track and record movements.

CSR 200

CSR Real Estate Posterous Campaign 200

Waxing UnLyrical

MARCH 18, 2013

Use your real name, or some iteration thereof, as your Twitter handle. This gives you more “real estate” to use when actually tweeting. <tweet Don’t automatically RT tweets, especially those of a “breaking news” nature, without first verifying the source and accuracy of content. <

Tips 277

Tips Twitter Avatar Real Estate 277

Waxing UnLyrical

MAY 27, 2016

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Help a Child.”

Social Media 125

Social Media Wikimedia Real Estate Case Study 125