Janet Fouts

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Content Marketing and Social Business

Janet Fouts

Content marketing is the new buzzword on the lips of every marketer these days, but what does it mean for your newly social business? It depends on whether you can consistently create content that is of high quality, useful and shareable by the people you need to care about it. Where do we get content? Respond naturally.

Content 145
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8 strategies for Pinterest for business

Janet Fouts

Nordstrom has quite a few fashion boards, including this one from New York Fashion week. Notice that the photos are from fashion week backstage, but the photos link to the products in the shop on their website. Everybody loves a story. They have several boards focused around design, colors and landscaping. Don’t be all business.

Strategy 165
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Pinterest for Business?

Janet Fouts

See, it turns out that not only does the TOU state “Cold Brew Labs and its licensors exclusively own all right, title and interest in and to the Site, Application, Services and Site Content, including all associated intellectual property rights”, (that means the pins you post too!) Which businesses do well on Pinterest?