Jeff Esposito

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Content Marketing Trends for 2014

Jeff Esposito

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Content has matured as an industry ever since it exploded sometime around 2011. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. 1. Content Marketing in Unexpected Places.

Trends 37
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Content Marketing Trends for 2014

Jeff Esposito

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Content has matured as an industry ever since it exploded sometime around 2011. In fact, 92% of B2B marketers say they are budgeting for it, which is a sure sign that content marketing here to stay. 1. Content Marketing in Unexpected Places.

Trends 20
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Who do you trust on social media?

Jeff Esposito

In the case of Forbes, they’ve fallen victim to the idiom of Content is King, empowering contributors to produce content for their site to appease the search engines while giving the contributors a credible pulpit. There is also the issue of hacking, which happened to the AP and helped tank Wall Street.