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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

MARCH 30, 2016

Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.” View more influential people sharing out your content.

Attensity

Attensity Crimson Hexagon Social Media Sentiment

Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

NOVEMBER 18, 2010

If you’re going to use an automated tool for alerting you to negative posts, make sure to ask potential vendors for specific information about their false alarm rates (e.g., That’s very useful for SEO, but I can’t imagine that this level of detail would ever be sufficient to inform a marketing or communications strategy.

Crimson Hexagon

Crimson Hexagon Sentiment Analysis Sample

Social Media Informer

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Automation in Public Relations Measurement: Yea/Nay?

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