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Building a New Kind of Cruise Community

Waxing UnLyrical

We just launched our travel tech start-up, Cruiseable , three weeks ago after a year of work. Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. , so that others might gain insights for their own community efforts. First, the back story.

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B2B Marketers Are Humans, Too

Convince & Convert

In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. B2B brands that put a compelling twist on their content stand to reap the benefits. Visual Marketing Magic.

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What is a customer journey map and how to make your own [examples included]

Sprout Social

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Generate marketing campaign ideas.

Examples 101
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How Qantas Uses Employees to Tell the Brand Story

Convince & Convert

Within that umbrella, she oversees not only social media, but also branded online content, innovation, entertainment, youth initiatives, and content strategy that includes user-generated content and travel-inspired content (among many other pieces of the digital puzzle). In This Episode. Quotes From This Episode.

Brands 60
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Prepare Your Website for Geolocation with WordPress

Kikolani

This is a guest post by Lorna Li , Founder & Editor in Chief of Green Marketing TV. Many small business owners choose to use a content management system (CMS), such as WordPress, for a hassle-free website and infinite customization options.

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How to Get Verified on Pinterest: A Step-by-Step Guide

Hootsuite

restaurant, hair & beauty salon, yoga studio, travel agency, etc.). If you are using WordPress, for example, you would open the content management system, click Tools , then Marketing and then Traffic. Contractor or Service Provider (e.g. wedding photographer, interior designer, real estate, etc.).

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Blogging in 2023: How To Start A Professional Blog And Make Money

ProBlogger

Digital Marketing at the time didn’t consist as much more than this either. Content marketing for business – One of the main types of blogging today, especially for freelancers, is promoting products, services, and business news for a company you work for or own. I admit it, I am a nerd and a mansplainer at heart.

How To 38