Sherrilynne Starkie

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

They are highly-qualified professionals with specific digital marketing and communications skills and experience. A lot of people think of social media as marketing, and it’s an important part. But, its use is not limited to marketing. Social media consultants are not masters of the dark arts. They are strategic advisors.

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Foundations for integrated digital marketing

Sherrilynne Starkie

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Earned Media Foundations.

Marketing 284
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6 Content Marketing Skills You Need to Succeed in 2021

Sherrilynne Starkie

Marketing and communications professionals are adapting to survive. And, that means rapid upskilling for most in-house marketing communications teams. It looks like the WFH trend will continue throughout 2021 so here’s my top six content marketing skills you’ll need to succeed in 2021. Content Curation.

Skills 195
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Must have graphic design skills for social media consultants

Sherrilynne Starkie

They should also have some basic design skills to bring to marketing and communications projects. This will enhance collaboration with graphic designers and lead to better, more effective content. Being an imagery content maker. Two essential activities include publishing content online and setting up effective landing pages.