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Why social media teams will be at the center of conversational commerce

Sprout Social

One reason for brands’ shift toward conversational commerce stems from the growing popularity of mobile messaging. After all, your social team interacts with consumers daily and are privy to all kinds of messages spanning from compliments to complaints to constructive feedback. A better way to nurture the buyer journey.

Team 140
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10 Actionable Blog Tricks to Skyrocket Your Sales

Writtent Blog

The internet and mobile technology have revolutionized the way that consumers research organizations, and many prospects who find your website through organic search simply aren’t ready to make a purchase. Sorry, but first-time visitors to your company’s website probably don’t want to talk to your sales representative.

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3 Keys to Layering Content Effectively

Waxing UnLyrical

I was reading a recent HubSpot report on how people interact with content (the report was published in June, and I haven’t seen too many gurus re-report it, which is a bit surprising… but then again, that leaves room for me to do so, so yay!). mobile notifications, and LinkedIn. Um… yeah. This is not new(s).

Content 100
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Social Pros 15 – Marcus Sheridan, The Sales Lion

Convince & Convert

And I was so mobilized by this, I wrote a post on Saturday and used it to ignore my in-laws, which is probably a bad call long term. So mobile devices are on track to be the dominant email platform over desktops and laptops by the end of this year. If your content is not mobile friendly, that’s the first thing you should do.

Hubspot 114
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Blog World 2010 Recap – My Notes and Experiences

Kikolani

Mobile – you’re killing your content if it is not mobile enabled. Hubspot is a great example – they give great content, build audience trust, then pitch product in the last 15 minutes. Give people different options so they can choose what fits best. Google reads the awesome from people who share it.

Meeting 141
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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Mobile Marketing: Is my web presence optimized for mobile devices?

Marketing 264
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How to Improve Content Success by Up to 500% with SnapApp

Convince & Convert

We do all the big ones, but certainly the most popular ones these days–Marketo, Eloqua, HubSpot, Pardot, Act-On, Salesforce, you name it. We had one of our customers, HCSS, which is a construction software company that sells to construction companies. Jay: But I assume you also integrate into other platforms as well?

Content 104