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How I Am Finding Value Using Foursquare

Justin Levy

As I sat in my car trying to catch my breath following a gut busting workout, I opened my phone and checked in on Foursquare at the gym. When I arrived home and took Sasha for her morning walk, I began evaluating how I am currently using Foursquare. I realized that I use Foursquare for three main purposes these days: Fitness.

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How I Am Finding Value Using Foursquare

Justin Levy

As I sat in my car trying to catch my breath following a gut busting workout, I opened my phone and checked in on Foursquare at the gym. When I arrived home and took Sasha for her morning walk, I began evaluating how I am currently using Foursquare. I realized that I use Foursquare for three main purposes these days: Fitness.

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How I Am Finding Value Using Foursquare

Justin Levy

As I sat in my car trying to catch my breath following a gut busting workout, I opened my phone and checked in on Foursquare at the gym. When I arrived home and took Sasha for her morning walk, I began evaluating how I am currently using Foursquare. I realized that I use Foursquare for three main purposes these days: Fitness.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

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Howdy From SXSW in Austin, Texas!

Mindjumpers

Currently, she is at the South by Southwest Conference in Austin, Texas, from where she is blogging. Foursquare launched a new edition JUST before SXSW. Here, you can see some pictures I have taken at the conference. The Conference Center. Foursquare Teams Up with American Express. Howdy from SXSW in Austin, Texas!

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Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. Because Foursquare makes very little sense unless you’re in a physical location like a store, restaurant, etc. At least it is for me.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But, one of greatest benefits of social media is that it puts the shortcomings of your operations department in marketing’s lap, and vice-versa. Every marketer should spend some time with the customer service team at least once a month listening to complaint calls. Ultimately, this will make for stronger companies.