Jeff Esposito

APRIL 10, 2013

A lot of people will talk about the annual South by Southwest conference as having jumped the shark due to size, innovation or over-sponsorship. While I am sure many of these folks have valid gripes, I’d counter that the conference is still relevant; you just need to cut through the noise. AND IT’S RUDE.

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Jeff Esposito

FEBRUARY 28, 2012

In a little over a week thousands of techies, hipsters and marketing folks will arrive in Austin, Texas for the interactive marketing portion of the 26th Annual South by Southwest Conference for five days of sessions, keynotes, events, networking opportunities and parties. So you probably have goals that your boss has in mind.

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Jeff Esposito

MARCH 25, 2012

At this year’s South by Southwest conference, Samsung caused one of these moments for me with their US Olympic Genome Project. Anyone who reads this blog with any kind of regularity knows that there are two things that I am very passionate about – sports and social media.

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Jeff Esposito

AUGUST 1, 2011

On July 28, I arrived at the discreet offices near Yawkey Way and was shuttled into a conference room with 10 other members of the Sox Twitter community. Events like tweetups and the focus group allow them to keep a pulse of the community in a somewhat scalable method. We discussed the event that we had just attended.

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Jeff Esposito

JANUARY 12, 2011

While there are still meaningful conversations and thoughts to be had, it is more difficult to see them in streams of information flooded with retweets, blog posts and event and other hashtags merely rehashing the verbatim of the speaker de jour. If a conference speaker gives a great sound bite or two, take a second to digest it.

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Jeff Esposito

NOVEMBER 5, 2010

Hopefully your week was more eventful. The Impending Data Deluge – My buddy Keith Trivitt just got back from the PRSA conference and saw a lot of talk about data. If you’d like to help support the cause, click the Movember banner on the right-hand side of t he page or click here.

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