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Google's Third Wave Of Innovation

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To put the first wave of Google''s Web dominance into perspective, comScore Media Metrix''s rank of the top 50 U.S. Adding some data to this, comScore''s February 2014 U.S. Within a few years, TrueView will become as efficient at performance based commercial advertising as keywords have become. Getting computers to think better.

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Will India See a Rise in Digital PR?

Waxing UnLyrical

Look at these examples to understand the changes that the Indian media industry has been going through in the past few months: In May, NDTV Profit cut back on all non-market-hour programming, which meant the channel only needed a handful of anchors and reporters. In July, Outlook Publishing (India) Pvt.

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Socialympics: How Social Media and Blogging Has Boosted Sports Media

Convince & Convert

Dump your local sports section in the paper and hop on your iPad to read sports opinions from your favorite bloggers. Other athletes followed by tweeting x-rays and circumventing the media by tweeting their own injury reports. Facebook is the new hub for fans. Nike+ has revolutionized how runners track progress, compete and interact.

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