Adam Sherk

JULY 9, 2013

Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. Steps 1-3 are best accomplished through a mix of institutional knowledge, brainstorming, keyword and trend tools and competitor research.

Research 183

Research Content Hitwise Adwords 183

Bill Hartzer

APRIL 18, 2011

He/she is charged with optimizing various site elements, including site structure, linking, and keywords, as well as effectively reporting on both qualitative and quantitative trends for ongoing SEO efforts. – Report on and analyze site & traffic trends (via Google and Yahoo Analytics).

SEO 136

SEO Engineering Hitwise comScore 136

Techipedia: Tamar Weinberg

AUGUST 11, 2011

In June, comScore reported that one out of every six minutes is spent on a social network. Experian Hitwise reported that Google+ traffic on the week of July 18th saw a 3 percent decrease in traffic. WYTC is a blog dedicated to reporting the latest trending news topics to spark a conversation among readers.

Google 177

Google Hitwise Social Networking comScore 177

Adam Sherk

JANUARY 12, 2011

Take advantage of trending topics and hot searches – regularly monitoring search and social media trends provides insight into what users are looking for, discussing and sharing right now. It is a fundamental part of editorial SEO but it is only the beginning. This can then be blended into both short and long-term editorial planning.

SEO 198

SEO Hitwise comScore Adwords 198