comScore Hitwise Research Social Media 
Adam Sherk
JULY 9, 2013
Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. But what about using search and social data to influence the editorial calendar over the longer term?
Adam Sherk
JANUARY 12, 2011
Keyword research tools like the Google AdWords Keyword Tool or WordTracker are used to determine the best terms to optimize for. Take advantage of trending topics and hot searches – regularly monitoring search and social media trends provides insight into what users are looking for, discussing and sharing right now.
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