Adam Sherk

JULY 9, 2013

Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. To help with that I’ve outlined a basic workflow for using keyword research for editorial content planning.

Research 183

Research Content Hitwise Adwords 183

Bill Hartzer

APRIL 18, 2011

– Well versed in keyword research, web analytics and link building tools (Google Analytics, SEOmoz; other tools such as Comscore, Hitwise and Raven a plus). . – Aid in the management of content-site related projects. Qualifications: – 4-7 years SEO experience; strategy and implementation.

SEO 136

SEO Engineering Hitwise comScore 136

Adam Sherk

JANUARY 12, 2011

Keyword research tools like the Google AdWords Keyword Tool or WordTracker are used to determine the best terms to optimize for. Use tools for content ideas and planning – Keyword and research and trend tools are not just for optimizing content that has already been created; they are also a good resource for new content ideas.

SEO 198

SEO Hitwise comScore Adwords 198