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[INTERVIEW] How TV producers are bridging the gap between social data, risk, and creativity (and how you can too)

Audiense

FEBRUARY 8, 2017

But I don’t always know what they’re really like or how to portray them accurately, and a focus group wouldn’t necessarily give me a broad, accurate picture. How does social data analysis differ from conducting focus groups with those audiences?

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[INTERVIEW] How TV producers are bridging the gap between social data, risk, and creativity (and how you can too)

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