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PR Monitoring and Management Tools: Which is Best? Vocus vs. Cision

Webbiquity SMM

Vocus and Cision are both powerful and popular PR monitoring and management systems. Among their features: • An extensive database of professional journalists and social media influencers, with biographical information. User Interface Cision: C- Vocus: D User experience, unfortunately, isn’t a strength of either system.

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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. Finding Bloggers and Influencers. Followerwonk. BuzzStream.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

For those short on time and seeking a shorter list of tools to evaluate, below are nine tools at various price levels that may or may not be the best but are certainly among the most popular and capable social media monitoring tools currently available. Several pricing options are available, most under $500 per month. Social Mention.

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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Feel free to hit me up offline if you are interested — fstrong-at-vocus-dot-com. I wonder if now that many press releases are seen directly by the public (skipping the media as the middle man) there is a tendency to use more marketing speak as a way to try to influence perceptions. I enjoyed your comments. David – thanks.