Socialized

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Why Every Brand Should Have a YouTube Channel

Socialized

YouTube is a hub for video content. Companies and brands create video content wherever you look, distribute it on its blogs and social media. Many businesses post exclusively to YouTube to take benefit of many advantages that the site provides. YouTube contributes to a worldwide population. Exposure the Brand.

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How Social Is Your Company, Really?

Socialized

So you have a blog, maybe two, a couple of Twitter feeds, a YouTube channel and a Facebook page. Your company is truly social, isn’t it? Being social, or being engaged with consumers, is a deep cultural attitude that a company either has or doesn’t have. Company Contact Info. Do you have a company blog?

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Debunking Five Social Media Myths

Socialized

E-mail is far from dead, particularly in large companies. Some companies use Sharepoint and other technologies to manage documents, but many still use e-mail to circulate Powerpoint, Excel, Word and other docs. That might be realistic for startups and small companies, but no way would you find the CEO of Adobe in the company’s booth.

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United Breaks Guitars: Case Study in Old Media Failure

Socialized

A YouTube video by a musician upset at United Airlines for breaking one of its instruments has reached nearly 3 million views in just a few days, and is creating a lot of buzz in social media circles. But this is not a story of how companies should use social media. Shameless capitalism at its finest! Sorry for any confusion.

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Tips for Using Facebook Fan Pages

Socialized

There’s a big difference between a real fan (short for fanatic) of your company, and someone who decides to “Become a Fan,” on Facebook with a single click of the mouse, and who may never again engage with the company. The answer is not “to engage with fans of our company,” though that may be an outcome.

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