Harp Interactive

SEPTEMBER 13, 2010

When you search-optimize and add relevant social media platforms like YouTube, Facebook, Twitter and LinkedIn (etc) to your media mix the result is far greater than if you had used them as un-optimized channels, independently at different times! Similarly using SEO without social media substantially limits the potential of organic search.

SEO 313

SEO Social Media URL Engineering 313

Harp Interactive

MAY 25, 2010

The company name. Company CEO and/or executive team. Company spokespeople. Delegate someone in your company who is going to receive and analyze these alerts. Use the information you find via monitoring to share with others (think Twitter, Facebook, YouTube, SlideShare, Amplify, Delicious, etc.) Competitors.

Social Media 241

Social Media Radian6 Tips Wiki 241

Harp Interactive

DECEMBER 1, 2009

Many big companies are regularly confronted with this Internet Reputation Management nightmare and have to employ strategies to push down negative press and relegate Google position of negative sites that malign their brands. Create Professional LinkedIn profiles with optimized links to the company website. Include negative keywords.

Reputation 249

Reputation Directory Press Release Real Estate 249

Harp Interactive

JANUARY 6, 2010

Choose the Keywords You Need to Monitor: Anything associated with your brand and company needs to be monitored. Video Sites (Youtube). Here are the steps you need to take in order to deploy an ongoing online brand monitoring campaign. For example: Your brand name. Trademarks. Competitors. Blogs (WordPress, Blogger, Twitter etc).

Brands 307

Brands Brand Monitoring Reputation Press Release 307

Harp Interactive

OCTOBER 9, 2009

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Help companies participate in existing social networks, and build relationships on their turf. Check out Twitter as a way to show a company’s personality. Social media isn’t always the right tool for the job.

Social Media 232

Social Media Press Release Marketing Widget 232

Harp Interactive

JANUARY 27, 2010

This is where you seek out activity on social media that isn’t directed to you or your company and you engage with this information. Search Squidoo , Slide Share , Flickr , YouTube ….find But if you stop there, you are going to remain a social media wall-flower and not establish the social presence necessary to truly excel.

Engagement 248

Engagement Strategy Radian6 Brand Monitoring 248