Dave Fleet

SEPTEMBER 14, 2011

As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners. One of the most important things that companies can do online is tell the truth. Social CRM is a hot topic right now.

Social CRM 318

Social CRM Small Business Video Guidelines 318

Dave Fleet

FEBRUARY 21, 2011

Fast Company: Google Gives More Prominence to Social Search. Mashable: 10 Fascinating YouTube Facts That May Surprise You. Interesting YouTube facts. Amidst ongoing unrest in the Middle East, the Wall Street Journal takes a look at why some regimes are shying away from shutting down the Internet in their countries.

SEO 262

SEO Mobile Foursquare Journal 262

Dave Fleet

SEPTEMBER 2, 2010

How many companies have you encountered taking a scorched earth approach to their social media activities? I’m not naive enough to think that two words would lead us to a silver bullet situation, but do these two current words adversely affect some companies’ approaches to online interaction?

Social Media 393

Social Media Activities YouTube Conversation 393

Dave Fleet

OCTOBER 25, 2010

While trust in digital communications is now up to the point of other media (people trust search engines more than corporate communications nowadays, for example), a one-way approach is perhaps the least suited to building trust with companies’ stakeholders.

Social Media 303

Social Media Survey Sites Examples 303

Dave Fleet

APRIL 25, 2011

Fast Company: Social Media Abstinence Education Is Not Working For Pre-Teens. Fast Company looks at how Facebook’s ban on pre-teen users is failing, and the implications for educators. We’re now witnessing politics for YouTube. This was made for YouTube, and on YouTube it took off.

Education 256

Education Forums YouTube Social Networking 256