Navolutions

article thumbnail

Who’s Afraid of the Big Bad Yelp?

Navolutions

North American Marketing Business Leverage Association”, or whichever other goofy no-name company won’t stop calling you, probably just wants to set you up on Google Adwords and charge a management fee. According to a study by a business professor at Harvard , each additional star on Yelp review typically drives up business revenue by 5-9%.

Review 166
article thumbnail

What We Can Learn from Walmart’s Bazillion Dollar Facebook Campaign

Navolutions

Today, we’re going to take a look at one company that’s playing the game right, run some quick numbers on what they’re getting out of it, and see what content is making them filthy, stinking rich. Not too long ago, Mashable did an awesome post on how much Facebook fans are worth to some of the biggest companies in the U.S.

Campaign 100