Firebelly

JULY 16, 2012

Big companies have been acquiring social media startups a lot lately. Here are 3 must-reads on some of the larger acquisitions and, more importantly, why these companies feel the need to become more social. Billion Yammer Buy, Microsoft’s Social Enterprise Strategy Takes Shape.

Yammer 183

Yammer Social Media Social Enterprise Microsoft 183

Firebelly

MAY 21, 2012

But Facebook has many of the traits that made Apple, Microsoft, and Google great in the long run. By Tim Worstall It might sound a little strange claiming that a company which has just launched a huge IPO has in some way failed. By Charles Arthur Facebook IPO generated no big stock gains on its first day of trading.

Microsoft 166

Microsoft Startup Class Apple 166

Firebelly

OCTOBER 9, 2012

Q&A With CEO of Klout, Microsoft’s Latest Big Investment. By Matthew Lynley Microsoft has invested an undisclosed amount of money in Klout, a San Francisco-based start-up that measures social influence on sites like Twitter and Facebook. That number’s accuracy is critical for more than online bragging rights.

Klout 176

Klout Hotels Microsoft Class 176

Firebelly

SEPTEMBER 13, 2012

Linda Stone, a leader in the digital revolution (headed up the social computing group at Microsoft in the early 90′s) and digital bon vivant coined the term in 1998. I’m thinking about doing no laptops and no cell phone meetings at our company – at least some of the time. It is different from multi-tasking.

Curation 172

Curation Film Microsoft Meeting 172

Firebelly

FEBRUARY 5, 2012

He’s a former Microsoft executive who use to help partner companies improve their marketing engines and operations. After leaving Microsoft, he started his own consulting firm – Never Stop Marketing. Here’s a bit of background on Jeremy.

Communities 174

Communities Marketing Microsoft Authentication 174