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How AI insights improve decision making

Sprout Social

These leaders also expect their companies to increase investment in AI for marketing in the next three years. For long-term success, companies may face challenges when implementing this technology due to a lack of understanding and organizational experience with AI.

Sentiment 112
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Survival Tips for a Social Media Agency in a Tough Sector

agora pulse

When companies feel financial pressure, they often look to cut costs. For example, 74% of brands are posting less on their company social media accounts right now. The gesture was praised by customers and non-customers alike, creating brand awareness and increasing brand loyalty. Action plan for your tough sector. Be proactive.