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Google Living Stories – Just Snazzy Topic Pages or is Google on to.

Adam Sherk

Topic pages consolidate all of a site’s coverage on general, popular subjects such as specific news figures or companies. In looking at the current Living Story examples , one thing that struck me is that news sites will need to be careful not to pick subjects that are too broad to be effective.

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How to Be a Courageous Leader in the Post-Pandemic Era

The Realtime Report

This as a courage of conviction, based on principles of an individual leader, a leadership team or the company at-large. Southwestern Family of Companies CEO Dustin Hillis knows all too well, lamenting a time at the company when he had doubts about the sustainability of the business model—multiple facets therein—at that time.

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5 Ways to Deal with Seasonal Dips in Search Engine Traffic

Adam Sherk

Major stories that emerge (such as Michael Jackson or the health care debate ) can bring large spikes in search traffic, but it’s common to see the numbers drop after May and not pick up again until September. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

. • Christopher Barger – Director, Global Social Media at General Motors. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company. Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

This is often required for regulatory compliance in industries like health care and finance. For brands, the company logo is usually the best avatar choice. Bitmoji is owned by Snap, the parent company of Snapchat, and is well integrated with the Snapchat app. Basically, it means keeping a record of absolutely everything.

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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Bruce – It seems like when a company doesn’t quite know how to describe their product/service, they go with “solution.&# The numbers are a little skewed on that one because there were releases from companies with “Synergy&# in their name. It’s tough because part of our company name is ‘Innovative.’