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Techipedia: Tamar Weinberg

Company

Focus Group

Reputation

10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. surveys, focus groups, test marketing) often spend millions to locate their target markets. What are your goals?

Social Media

Social Media Strategy StumbleUpon Digg

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands

Brands Message Boards Travel Forums

Techipedia: Tamar Weinberg

10 Reasons Why Your Business Needs a Killer Social Media Strategy

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

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